Reach Capital’s Jennifer Carolan, an investor in Sketchy, said that Sketchy’s product market fit with med students is a “strong signal that their content is worth it.” Even with competitors such as Picorize and Medcomic, she’s confident that Sketchy’s product is defensible and can expand into new verticals. The founders said that they will pursue both growth methods for now, but based on the price of med school (and student debt crisis), it would be great to see them grow through school contracts so students don’t have to face the brunt of costs. So far, 20% of its revenue comes from direct contracts it has with medical schools. While B2C is a promising business model for many reasons (it’s always easier to convince a human to pay instead of a entire, red-tape-bound institution), the company has also posted promising B2B growth. The majority of its revenues come from 12-month subscriptions for students looking to prep for med school exams like Step 1, and Step 2. Expect a rebrand in the future.ĭespite this, the company claims that it is used by a third of med students in the United States. While the team chose the name to nod toward its focus on art, the name also has negative connotations. The startup’s name has evolved: born as SketchyMedical, it has since rebranded to just Sketchy.
Still, the knowledge from working in the field continues to be useful.
All have moved full-time to the company after trying to balance both jobs. Eventually Bryan brought on his twin brother, Aaron, and the founding team was born.įast-forward to today: Siddiqui and Berg have finished their residencies in emergency medicine, while the Lemieux brothers chose to leave medicine. Eventually, Siddiqui and Berg roped in classmate Bryan Lemieux, a good artist, to tell the stories with them. As demand continued, the duo put their scraggly sketches on YouTube. “Neither Saud or I were artists, so they were pretty bad,” Berg said. To liven up their studying, Berg and Siddiqui began weaving characters into stories to try to memorize concepts - and after a few good test scores, they started creating stories for their classmates. The company began in 2013 when then-med students Saud Siddiqui and Andrew Berg were in desperate need of a better study solution for microbiology.
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